Episode 73: ‘Testing the Waters’ with Amy Smiley
In this episode:
Christi and Angela speak with Amy Smiley, Vice President of Marketing for 84 Lumber, who has been with the company since January of 2016. As head of marketing, Amy leads all creative, media buying, public relations, events, and digital media for the brand. With all of the knowledge and experience that Amy has with marketing, we get to pick her brain about her process, strategies, and how she and her amazing team has been able to become one of the marketing leaders in the construction industry. Every company has to market its service and/or products to be successful. If you'd like to know more about how the pros do it, then listen to this podcast to hear how! Thanks for listening!
Supported by 84 Lumber and Women Confidence Builders
Show Notes and Links:
About Amy:
Click HERE to learn more!
Amy Smiley is the vice president of marketing for 84 Lumber and has been with the company since January of 2016. As head of marketing, Amy leads all creative, media buying, public relations, events, and digital media for the brand. Additionally, Amy oversees the philanthropic initiatives for 84 Lumber, in which the company donates millions each year to causes nationwide.
Prior to joining 84 Lumber, Amy worked at GNC World Headquarters in Pittsburgh. Her other work experience includes the U.S. Department of Labor, EDSA, and public television. Amy holds a bachelor’s in public relations from California University of PA and a master’s in integrated marketing communication from West Virginia University.
Amy also serves on the board of directors for the Washington Health System and the Washington Health System Foundation.
She resides in Mt. Lebanon, PA with her husband Matthew, and her two children Sloane and Hayes.
